The biggest name in headshot printing evolves with Argentum’s Casting Suite
Los Angeles, CA, June 12, 2012: Argentum Photo, a leader in providing headshot printing and promotional services for actors in the entertainment industry since 1987, has launched an innovative virtual audition platform that affords Los Angeles actors the opportunity to film auditions for film and television projects in HD at the company’s Hollywood location on Sunset Boulevard. In the process, Argentum has aligned with Breakdown Services, who created the online audition system, Eco-Cast, a casting tool that has been instrumental in casting some of the biggest films being made today such as “Mission Impossible: Ghost Protocol” and “The Dark Knight Rises.”
Ajay Jhaveri, owner of Argentum Photo, states, “ In an age of HD quality, homemade auditions and low quality have simply become unacceptable . Yes, you can shoot your audition with an iPhone, but casting directors don’t want to see that. My biggest thing has always been, what’s the purpose of the product? The purpose of the headshot is to sell the actor, nothing else. The only thing you should see is the actor. I’m taking the same approach with online casting.”
At Argentum’s new Casting Suite, actors show up with sides and Argentum’s staff shoots, uploads and hosts the audition via outlets such as Eco-Cast, which represent an evolution of the initial ‘pre-read’ for actors and opens up opportunities for actors to be presented to casting offices and projects filming in other states or countries. Since Argentum is synonymous with top quality, actors are ensured they receive the best looking audition online and the Casting Suite offers actors multiple takes where they can decide which is the best to submit to casting.
At only ten dollars, the price symbolically can be viewed as a give back for Argentum to its actor clients.
“ Ten dollars doesn’t even cover our time and cost,” says Jhaveri. “There are places charging $50-$75 dollars for an audition. How’s an actor going to pay $200 a week, if he or she has to do four of these auditions and be in the running? At Argentum we want to keep it at $10, so it’s not a ripoff. Hopefully it helps actors out.”
About Argentum Photo
Argentum Photo was founded in 1987 by Ajay Jhaveri, and has grown steadily from a small 800 square foot room to its 7,000 square feet location on Sunset Boulevard. At the core of the company is an authentic love for their actor clients and the entertainment industry plus a dedicated desire to stay ahead of the curve. Expert printing and great customer service has helped grow Argentum into the leading headshot lab in North America.
by: Voltaire Media, firstname.lastname@example.org