Social Media sites such as Facebook, Twitter, Google Plus and Linkedin are all great and easy ways to market your business. They have not only connected people more often; they have also brought more brands closer to the public. However, many businesses fail to use it properly and so they are not reaping all the rewards they could be. When used well the benefits of social media are enormous and this article provides reasons why your business needs social media.
Building Brand Awareness
- Social Media drive traffic to other corporate channels (official website), and help reach new and growing audiences.
- Talk about your culture, employees, what you offer, and who you are as a company.
- Share valuable content; this way, your company will be perceived as a leader in your space.
- Share customer success stories. People want to be associated with a successful brand.
Build Your Sales Pipeline
- Informal conversations on the social web, where majority of your products are spending time, can be disguised as leads.
- Post a facebook link to your website where more information about your products is available.
- Collect e-mail signup details from followers who opt-in to exclusive offers and reports.
- Encourage feedback and let customers add reviews and share your content their networks.
Make Customer Service Personal
- Helpful feedback publicly shows the responsiveness of your organization to clients and prospects, helping you build a positive brand perception.
- Reply to customers asking for help or have complaints about your products.
- Build relationships and reward your most loyal and influential customers.
- Educate your customer by posting links to service centers, proper product handling, and other relevant tips.
Make Events Social – Online and Offline
- Event marketing via Social Media fosters a community full of shared content and experiences, driving higher attendance and awareness of your event.
- Give exclusive benefits by luring customers to become parts of the in crowd by offering incentives.
- Remind everyone by sending tweets about the event few days before they take place.
- Share content from the event. Broadcast replies to questions and photos taken at the event.
- Run a contest that can generate excitement and awareness by raffling off passers and gift packs.
Launch a Product over Social Media
- Social networks can create hype around product launches, and since people are more likely to trust information from friends and connections, the messages becomes more effective than those shared on traditional channel.
- Build up teasers and excitement without giving away all the details of a new product.
- Illustrate in a video why customers should be excited about your product.
- Allow submissions of new product ideas like names or design features.
Pioneering Social networking site Friendster is staging a comeback-but not to compete with Facebook. Friendster, Inc. which is now owned by Malaysian commerce and media firm MOL Global Pte. Ltd., has reformatted the site into a gaming platform to lure more users.
Social Bookmarking sites are used to bookmark interesting web pages and useful articles, which may be useful to you at some later point of time. Earlier, people used to bookmark web pages for their personal use, but with the introduction of various social media sites, people have started sharing such web pages to their friends.
Success is never guaranteed in life, neither is it assured in internet marketing. But, among the wide group of successful internet marketers there are distinguishable traits that these individuals possess. These characteristics are tangible and in many cases they are characteristics that are evident in every successful individual across creed, culture and career. In internet marketing, it is all about putting your own fortune into your own hands. Successful characteristics include a strong mental approach and determination. Develop these attributes and you will be able to steadily build your own future.
Online Advertising is becoming the most useful and effective medium for selling products and services. It is easy to do and can give instant results; more and more companies are using it nowadays. Even for regular business, online advertising seems a practical and smart endeavor. The internet is the most populated market today. And to think the internet reaches all parts of the world, it is definitely a wise business move to advertise online. Online advertising also targets methods that are allowing companies to reduce costs and ones that are more efficient in reaching consumers that can’t be tapped by traditional venues.
In the midst of this Cultural Revolution, internet has brought the ability to globally communicate to such an extent that people can fully interact without ever meeting in person. It is becoming more common for the average person’s work day to involve getting out of bed and logging on to their computer than to commute in to a 8-5 job. This has given the online freelancing community an incredible platform for grown.
Having a business website, and maybe even good traffic, is one thing. But, getting business from that traffic is a whole different story. To get new customers online, you must create personal relationships with the people who visit your site. Recently, Facebook and Twitter have lulled many businesses into thinking that posting and blogging content on the social venues are the only means of motivating discussions on the web. But many businesses have substantial amounts of content on static web pages from product and service description to photographs that can be turned into customer talking points. Here are four good reasons you should consider opening your website content to comments.
As online media continues to attract advertisers, it is important to understand what works in this area and how consumers react to this new form of marketing. Basically, the purpose of online advertising is to drive more customers to your Website, as well as to make them visit your location and increase awareness about your products and services. Many people do not understand that if you want people to see your website you have to use some sort of online advertising, otherwise nobody knows your site even exists.
MARK ZUCKERBERG is color blind to green and red colors. This explains the blue color of Facebook which he sees the best. 